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9min chapter
237 (Lead) Founder-Led Sales: Taking Your Startup to Market (Peter Kazanjy, Atrium)
30 Minutes to President's Club | No-Nonsense Sales
Strategic Insights on Customer Advisory Boards
This chapter highlights the critical role of customer advisory boards in gathering feedback for product development. It also provides practical strategies for founders to enhance sales processes and emphasizes the importance of unbiased engagement in sales conversations.
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