2min chapter

The Why Factor cover image

Why does music affect the way we feel?

The Why Factor

CHAPTER

Music Concierge - A New Way to Influence People

Rob wood is the founder of music concierge, a company that creates sound tracts and playlists for use in shops, bars and hotels. Rob's interest in the effect music can have on people dates back to his career as a night club d j. Weave used this ia luxury brand. So it could be a five star hotel, for instance, in a heritage city such as paris or london or singapore. The music has this very luxurious, elevating quality to it. so you're walk in, the music is immediately saying to ulysses, somewhere special, and i feel glorious to be there.

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