377: Get your product’s go-to-market strategy right
Global Product Management Talk
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How Do You Measure Launch Success?
The first step in the process is setting very clear objectives. Figure out who your target audience is, what their persona look like and how to position them. Then work with copy writers to generate copy designers to generate assets. And think about, what's your budget? You only invest in neat channels, and put together an entire camp pains for each of those channels. The last thing i think about is, like a before the launch day, you've also alligned all the stake holders. There's always some conflicts o products oncing or there behave. Why do wy ar we whys a copy? I don't like this copy. We probably need to position it in this way.
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