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Lena Dunham (Replay): Dealing With Online Life

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CHAPTER

How I Changed My Social Media Strategy

"I think about this all the time because I got on Twitter in 2009," she said. "It's enough that you're really in a conversation with people but not enough that there are people who have chosen to come follow you because they despise you so it was because just the fact is if you five and a half million followers they're not all going to be people who love and gauge with your work." She had her assistant take over her Twitter at one point, then something came up where she couldn't even expose her to what social media was like. 'If there's a teenager in need or if there's somebody you know who just need the fave do it,' she said.

00:00
Speaker 2
Oh it was it was the best but I feel like back then it was more normal to kind of maybe message people off the cuff. I feel like have you changed your I guess you have changed the way that you use social media now perhaps but I forget that when I met you it was like maybe season two of girls. Yeah beginning of season two and I think about this all the time because
Speaker 1
I got on Twitter I've like my I was just thinking about my Twitter history because I love I was talking to a friend who was like I love it it's such a community for me and I was like well how many followers do you have and she said 3,000 and I was like that is fully the sweet spot because it's enough that you're really in a conversation with people but not enough that there are people who have chosen to come follow you because they despise you so it was because just the fact is if you five and a half million followers they're not all going to be people who love and gauge with your work and agree with you and also it's just too many people to keep the party civilized and so I'm grateful that people want to hear what I have to say but I just remember joining Twitter in like the summer of 2009 and being like this is heaven like I get to talk to like my 100 New York friends in like a little circle what a joy and then my movie came out and it sort of expanded and became maybe like 5,000 people I thought like oh my god no one's ever had more Twitter followers than me this is a dream and then when girls came out it just turned into this totally different thing and since then it sort of started to balloon and then I two years ago when I last saw you when I was in England for my book tour was when all of the really insane attention around the chapter with my sister in my book happened and the insane attention around the chapter about my rape and Twitter just was not I was basically realized Twitter was as Amy Poehler would call it cutting so I was like I have to get out of here and actually Liz who's now a producer who works with me was my assistant at the time and I had her take over my Twitter and then something I was like I actually can't even expose her to what this is so now I have an amazing professional social media team of two great women and I send them my tweets and send them my thoughts and go just put this into the world when you think it's appropriate and send me any responses like no if there's a teenager in need or if there's somebody you know who just need the fave do it I want them to feel good but I just I realized there was no result that was worth exposing myself to the energy that was Twitter yeah at that point
Speaker 2
because

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