The Differences Between a Consumer Community and a Partner Community

Frank: Let's kind of level set because again, community Frank, it's become all the buzzword in a lot of the marketing spaces. And so I want to really define the difference between what a typical marketer or B2B marketer might call a community fan base versus a partner community. So kind of maybe talk about the differences. Getting the B2B community right is got a lot more nuance and there's a lot more complexity to getting that to work for you.