How to Marry Investor Expectation and Shareholder Expectation

Some businesses just have natural gestation periods brand in my view is a natural gestation period technology not so much demand supply ladder not so much brand absolutely could you need a certain amount of time for consumers to get to know then try then life of the itself. and I've been through this one of the struggles is marrying investor expectation or shareholder expectation which is private in nature or you are a private returns business till you go public.