The Importance of Inbound Email

Inbound is like that deluge deluge of what everyone wants from you. It comes through email through WhatsApp, through text messages, through Instagram, DMS, through Twitter. There's what you want to create and put out there in the world and create is kind of a lofty term. But one way or the other, do the outbound first. If I go into email all at once, it is going to be a cesspool no matter what I do.

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