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458: Growing a Pipeline of Prospects with Tyler Suomala

Business of Architecture Podcast

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How to Overcome Objections to a Project

The first conversation should be a little bit more like a therapy session. They might not have even expressed these or even have these realizations yet. If you don't dive deeper into what the true motivations are, what they're actually looking to do, then you're going to run through this entire process and get to the end when you've put it all together. It's really difficult to overcome those objections because you don't know what their true motivations are.

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