The Rise and Fall of Mars Hill cover image

The Brand

The Rise and Fall of Mars Hill

CHAPTER

Using Culture First and Creating a Culture Second

When you look at what jesse and his team built in terms of their design, their web presents, all the different streams of communication, you'll see that it truly was at the bleeding edge of its time. Like everything else at mars hill, their approach was informed by a reactionary spirit. We had three red cameras, which is a type of camera. It's like the cameras they shot lord o the ringsn we had threered cameras when m b c, as an organization, owned two. And then really, after that, all we were thinking about was our onlight audience. To put that into context, he's talking about the media and communications team. That doesn't necessarily

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