S2 Episode 14: Amanda, Kyle, Sangram: Your Go-to for GTM & Positioning to W.I.N
The Marchitect
00:00
Go to Market Strategy - What Is It?
The customer is the one that centralizes a lot of the conversation on the exact team. The CMO, that's your facilitator, your galvanizer, and then the chief revenue officer is more of your orchestrator, if you will. So it's simply the premium of it's called NU and OBE does market operations, velocity and expansion. And there'll be market Operations, velocity and questions. Market question really is, who should be marketed? Now if you're a small company, it was one product company, that's a question you asked. But you have the same question in an ad over you have 10 products that you're selling. We're going to market you
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