The NFL
Acquired
NFL Expansion and the Rise of the AFL
This chapter explores the competitive dynamics within the NFL during the 1950s and the reluctance of existing owners to expand the league despite interest from new owners. It details the founding of the American Football League (AFL) by Lamar Hunt, highlighting its innovative revenue-sharing model and strategic broadcasting decisions that challenged the NFL's dominance. The narrative underscores the transformative impact of television on the sport and the existential threats faced by the NFL from emerging rival leagues.
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