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71: The LVMH Strategy, Tiffany’s Punks & Luxury Marketing
Not Investment Advice
We Only Want Star Brands
The lu albmh brands have two aspects which may sound contradictory. They are timeless, but also the utmost lovel of modernity. The tiffany acquisition is so interesting because there's only so many brands you can buy at that level. And they're like every brand within their portfolio probably has a power law where they just nailed one or two things to carry them into the future.
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