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The magic of character invention. Have you ever experienced imposter syndrome that prevents you from showing up as the best version of yourself in a situation? We all struggle with some degree of self-doubt and fear of failure. Beyonce created Sasha Fierce to combat these struggles, an alter ego stage persona. Kobe Bryant famously created the Black Mamba alter ego for big moments on the court. Many top executive coaches teach it to their clients. The general strategy? Create a character in your mind who can show up in the way you want to and teach yourself to flip the switch to become this character when necessary.

We all struggle with some degree of self-doubt and fear of failure. It's particularly common among ambitious high-achievers, who, by definition, are constantly putting themselves in situations that are on the edge of their current competency level.

Character Invention: Create a character in your mind who can show up in the way you want to and teach yourself to "flip the switch" to become this character when necessary.

Character Invention in three steps: (1) Identify the situations where you'd like to show up as the best version of yourself, (2) Envision the character you would like to embody in each situation, and (3) Get yourself some reps by turning on this character in those situations.