In this episode ECD Liz Gilmore takes us through the Brand Studio team structure at Dropbox and shares details on how she got buy-in from leadership and the team itself to restructure and implement a refined brand identity system to streamline things for Dropbox's next phase of growth.
This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflow
LINKS
Follow Liz on Instagram
Check out Dropbox
TIMESTAMPS
0:00 - A little about Dropbox
1:55 - The 'end-to-end' approach to brand at Dropbox
4:00 - Brand studio team structure
10:15 - Getting buy-in for a team structure change
14:15 - The work involved in See, Buy, Use
17:45 - Collaboration with Marketing on the homepage
23:50 - A product strategy approach to a website
25:25 - The design and development process for the homepage
30:20 - Experimentation and optimisation
32:25 - Making a visual identity system flexible
35:00 - Working with agencies
37:20 - Metrics of success
44:00 - Project management at Dropbox
47:00 - What's next for Brand Studio
52:00 - Takeaways
