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E288 | How AI Is Transforming Customer Success with Sivan More of HiBob

CHURN FM

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The Evolution of Customer Success

This chapter explores the changing landscape of customer success as it aligns more closely with commercial goals, highlighting the necessity of balancing relationship-building with revenue generation. It discusses the role of emotional intelligence and critical thinking in customer success, even in the face of increasing automation and complexity in product offerings. The conversation emphasizes the need for a personalized, data-driven approach to create a community around customers that fosters loyalty and reduces churn.

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