5min chapter

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#7 Grinding It Out: The Making of McDonald's

Founders

CHAPTER

McDonald's Is in a Real Estate Business, Not the Burger Business

McDonald's is in a real estate business, not the hamburger business. They found a way to finance their operations by being a realty company first and then selling hamburgers on that land. I was just like a lot of show business personalities who work away quietly at their craft for years and then suddenly get the right break and make it big. This part I labeled a 30-year overnight success. My years of experience in selling paper cups and multi-mixers paid off because I knew exactly what hands held the strings I wanted to pull to get the jobs done. You must focus on details over grand design if you expect your business to perform well.

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