In the 1800s there was no internet, television or radio. All you needed to start a business was if you did a good job and people talked about you. That's how businesses that's how all businesses started Mm-hmm. In the mid 1930s we had two cultural changes happen in the U.S. We had television advertising we had radio advertising come about and we had print advertising. Those are the big three. And what happened was companies started companies that could afford to advertise they grew like crazy because it was so they can reach so many more people. The prices of these mediums went up and they boxed out the small business guy So mr. Ficella