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The Slack DPO
Acquired
Slack Is a Great Long-Term Use of Capital
The net here is it's going to take a lot of cash and time to get profitable, but as long as their efficiency of marketing spend and low churn continues investing in Slack, you can see why Slack is plowing these marketing dollars in. A dollar in gets you close to $10 out over eight years. So you'd be a fool to not keep putting money in unless you believe that something fundamental is about to change to make them much, much less sticky.
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