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Why Businesses Need to Be Life-Centric

Built for Change

00:00

Embracing the Paradoxical Nature of Your Customers

The fashion industry is in this real conundrum because the industry is built on mass production and then heavy discounting, says Anthony. ThredUp's business model is designed to deliver on all these paradoxical expectations. Instead of you going to the store buying something, putting it in your closet and stashing it in storage or throwing it away, that flow looks more like a relationship. "We see ourselves as a force for change in the fashion world," he adds.

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