
SPI 182: Frameworks for Writing Copy That Converts with Ray Edwards
The Smart Passive Income Online Business and Blogging Podcast
00:00
The R of Pastor Is for Results. And That's Awesome.
The R of Pastor stands for two things, response. This is where you ask for the sale or the opt in or the new behavior if you're just selling an idea or a concept. And then R is for results also. You show them the pain they will experience by not getting your solution or the pleasure that they will enjoy when they do get your solution. It makes complete sense and I can see it working very well. But how do we best craft our emails? Can I use the same pastor structure or do I break them down?
Play episode from 47:05
Transcript


