3min chapter

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

Robert and Joe Live from CEX: Creator Economy Expo (374)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

The Importance of Taking Risks

Sally Kohn: What I really loved about today was how many of these content creators found their way after finding the thing. She says we get so wrapped up in analysis paralysis, trying to do it the right way. "It's about long-term customer relationships, not the short-term profit," she says.

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