178 - Marketing Thrives in the Dark Funnel | LIVE from B2B Sales & Marketing Exchange
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Is It Imperative?
Most companies are going to buy it anyway, regardless of what i say. It depends on the complexities of your systems. I think that in complex organizations it would potentially be irresponsible not to use it. If youve had a quarter million dollars to either put toward multiply dattribution resources or run programs, o you do to me, personally, i would run programmes. And then how would you attribute that money back? Just look at the total amount that comes in dose. That's what people do when they're ready to buy.
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