6min chapter

How I Built This with Guy Raz cover image

Advice Line with Mark Ramadan of Sir Kensington's

How I Built This with Guy Raz

CHAPTER

Challenges and Strategies of Scaling a Baby Product Business

The chapter features a caller named Beth who seeks advice on transitioning from startup tactics to big brand strategies for her business, Busy Baby. They discuss the challenges of managing expenses, cash flow, inventory, and dealing with big retailers like Target and Walmart. The speakers share insights on financing inventory through lines of credit and navigating unexpected shifts in sales and advertising performance.

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