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2min chapter
Das Milliardengeschäft hinter Postkarten - Oliver Kray von MyPostcard
E-Commerce, Why Not?! Tipps für dein Business von Johannes Kliesch und Romy Riffel
Investitionsstrategien und Markenpräsenz im Marketing
In diesem Kapitel werden die finanziellen Aspekte von Testbudgets für Marketingstrategien erörtert. Es wird beleuchtet, wie sich das Investitionsverhalten zwischen Deutschland und den USA unterscheidet und die Bedeutung einer dauerhaften Markenpräsenz für den Wettbewerb.
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