
Episode 20: Per and James get beeped
UX Podcast
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The Importance of Language in Social Media Campaigns
I think the problem here is that they're trying to have a social media campaign with people who like that page who don't trust them. I totally agree because the way it's written is for nursery school children. They've done some research about their customers and what they do at lunchtime. So basically what we're saying then is that this would have failed whatever which way when it would have launched anyway. There's a fun world. You know that people don't trust their banks. Very few people these days, the relationship between the customer and banks has fallen down. Years ago you used to trust the bank. The bank was a very, very trustworthy institution in all countries. In recent
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