Introduction

Today's guest is Eran Udassin, VP of Product and Operations at Simplaex's Rivr in Berlin. Rivr is an AI-powered, traffic shaping library built for the Supply Side of the programmatic advertising ecosystem. Through intelligent filtering, Rivr improves monetization, increases scalability and strengthens demand-supply relationships for their partners. Rivr is on a mission to support supply-side companies in developing their competitive advantage by maximizing financial health and operational efficiency.

In the episode, Eran will discuss:

How they are applying AI and Machine Learning at Rivr,

Challenges they have to overcome to achieve success,

Selling AI products to customers,

Top 3 industries he feels will be impacted by advancements in AI &

The impact of AI in the AdTech industry