How Admissions Shift with AI in Mind

Three years ago, before artificial intelligence became part of the national consciousness, American University's Kogod School of Business embarked on a program to change its curriculum and infuse AI throughout its undergraduate and graduate courses. More than 90% of the faculty are now infusing AI into their classes, while every student gets a Perplexity Enterprise account when they being their studies at Kogod.
David Marchick, the Dean of American's B-School, discusses the growing role of artificial intelligence in high education. Dean Marchick speaks with Carol Massar and Tim Stenovec on Bloomberg Businessweek Daily.

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