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Using a brand's history to fuel its future with CCO Christian Lachel
Confessions of a Creative Director
Navigating ROI in Experiential Marketing
This chapter explores the intricacies of assessing return on investment for experiential marketing efforts, emphasizing the need for comprehensive feasibility studies and market evaluations. It positions brand experiences as potential profit centers that enhance brand loyalty and engage communities, rather than just marketing expenses.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode