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Season 2, Episode 6: Spotify’s Direct Listing
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Spotify
In 19 84, ben cohen and jerry greenfield needed funds for their ice cream business. They advertised ownership stakes through local newspaper s for ten dollars and 50 cents per share with a minimum number of 12 shares per investor. And their vermont loyal fan baste ended up funding ben and jerry's ice cream in a d po For its first wayof first way to raise capital, raising only 750 thousand dollars from 18 hundred ice cream loving vermonters.
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