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Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/
Want to recruit great marketers? Find them here: https://marketingschool.io/hire
Neil and Eric break down why founders can’t outsource recruiting, how “A players” attract more A players, and why the first hires become your company’s DNA. They share a real hiring story (an “expensive” bet that paid off), a simple test to spot weak links on a team, and why replacing instead of micromanaging unlocks self-managing teams. You’ll also hear practical retention ideas for top talent, plus a quick take on YouTube growth trends, packaging vs. over-optimizing metrics, and why niche, high-intent audiences monetize better. Sponsored mention: Karrot.ai.
Key takeaways:
-A-players hire A-players, fast.
-Don’t manage harder, hire better.
-Views are vanity, revenue is strategy.
Chapters:
00:00 Founder-led recruiting matters
01:00 Co-founder recruiting leverage
02:10 Expensive hire, huge upside
04:51 Naval’s “team interview” test
06:11 Replace, don’t micromanage
07:10 Small team, better results
08:01 Retain talent with alignment
09:09 ABM ads and landing pages
10:01 YouTube trend: simpler edits
14:30 Brain-rot views vs revenue
18:31 Wide TAM vs BOFU content
19:12 Growth metrics and focus
21:36 Entrepreneurship is a game
𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟
Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.
🎙️ Learn More About the Hosts
Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial
Neil Patel: https://www.youtube.com/@neilpatel
📩 Free Resources
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