How to Build a Bootstrapped Company

Sally Kohn: The idea of a common BA was let's start creating something for folks at the idea stage to convince them that there is at least one, if not many other alternative paths to build a company. We wanted to do that in the form of kind of exploring a variety of ideas around how to think about markets and building a business. She says it would be really nice to keep the whole building and public thing going here. And then once we have much of that kind of catalog of material really organized, then we can start to apply it more to different things like a cohort based thing like a course or something like that.