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Book 1:1 with Eche - https://convo.vip/echeemole
Book 1:1 with Chika - https://convo.vip/chikauwazie

Listen to more Afropolitan Podcast episodes:

YouTube: https://www.youtube.com/@Afropolitan   

Spotify: https://open.spotify.com/show/6YwRlkSOq8e35xU6bOp9pU?si=b3a132f9afb3459f&nd=1&dlsi=32c01e3224ac4c64 

Apple: https://podcasts.apple.com/us/podcast/afropolitan/id1808954585 

Hosted by

Eche — https://www.linkedin.com/in/eemole/   

Chika — https://www.linkedin.com/in/chikauwazie/   

This episode is sponsored by:

• Vban, short for VIRTUAL BANK ACCOUNT NUMBER is the borderless banking app built for Africa’s digital workforce.

Use the code AFROPOLITAN to sign up: https://vban.com

• Inverroche Gin, South Africa’s premium craft gin that fuses heritage botanicals with innovation.

Discover more: https://www.inverroche 

• Risevest, a digital wealth-manager connecting you to global, dollar-denominated investments in US stocks, real estate & fixed income. 

Use this link to sign up: https://click.risevest.com/gb0g/afropolitan 

• Convo by Afropolitan – Book 1:1 calls with Africa’s boldest thinkers.
  https://convo.vip/

TIMESTAMPS

00:00 Intro
00:28 Why now is the moment for African creators
01:25 How creators actually get paid in Nigeria
02:23 Why multinational brands don’t spend in Africa
03:41 Why African creators earn less than US creators
04:40 The new money in social commerce, affiliates & merch
05:09 How global creators build multi-country audiences
06:03 Why Nigerian filmmakers win, distribution secrets
07:01 Why she deeply cares about creators
08:56 What creators misunderstand about YouTube money
10:22 Why tech companies deprioritise Africa
11:44 Ranking TikTok, YouTube, Instagram, Facebook, LinkedIn
14:36 Why YouTube is still the best platform in 2025
17:38 Why TikTok grows fastest (but pays least)
18:06 Breaking banking & payment barriers on the continent
20:02 Why African storytelling hasn’t broken globally
22:33 How she took creators to Cannes Lions
25:48 Inside the YouTube Plugged In event
29:07 Leaving Google: the real story
32:22 The business model behind WOLF Studios
33:43 Which industries pay creators the most
38:02 How to manage brands, teams & bad stakeholders
40:50 Building structure as a creator
41:45 How Afropolitan can scale globally
44:27 Why WOLF Studios rejects certain creator verticals
48:29 The future of licensing, web series & Nollywood
55:21 Should Nollywood charge micro-fees?
57:46 Why FOMO is the missing monetisation lever
01:00:26 What TV stations will pay creators for
01:02:19 The trillion-dollar opportunity in social commerce
01:05:24 Final toasts
01:06:17 Why RiseVest matters
01:07:13 Rapid Fire
01:11:22 Creator burnout & how to reinvent
01:13:18 Final message