The Burnouts with Phoebe & Sophia cover image

How Sophia Amoruso Turned a Side Hustle Into a $350M Brand (Nasty Gal)

The Burnouts with Phoebe & Sophia

00:00

Organic Growth, Word-of-Mouth, and Virality

Sophia explains how organic traffic, celebrity mentions, and a distinctive brand name fueled cult-like growth.

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