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8min chapter
259. From Segmentation to Personalization: The SciPlay Approach to Success
Deconstructor of Fun
Navigating Social Casino Game Development
This chapter examines the growth of the social casino gaming industry, focusing on the large team sizes required for successful game development, particularly emphasizing their flagship game, Jackpot Party. It also delves into the importance of agile decision-making, the culture of learning from mistakes, and the strategic shift towards direct-to-consumer approaches in a competitive market.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode