Episode 70 - Peter Cohan - Digging into discovery
Two PreSales in a Pod
00:00
The Importance of Effective Discovery
In this chapter, they discuss the importance of effective discovery in a vendor-prospect relationship. They explore how different personalities and backgrounds can influence the amount of discovery a pre-sales professional feels is necessary. They also delve into the role of trust and relationship-building in determining when enough discovery has been done.
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Transcript
