Exploring the shift in chatbot technology leadership, this chapter discusses the competitive landscape of large language models evaluated through human preferences. It covers the transition from proprietary to open-source models like Facebook's Coherent, highlighting the significance of advanced training data sets and potential human input for model enhancement. The chapter showcases a demo of a Google competitor, you.com, emphasizing the importance of user interface, real-time data sourcing, and concerns regarding content summarization and copyright issues.

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