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186 The 1-Page Marketing Plan by Allan Dib

The Marketing Book Podcast

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Direct Response Marketing

A lot of businesss think, hey, let's the dice here and and put a whole bunch of money into marketing. And that's kind of like visit, visiting a slot machine in a casino. You know, sometimes you'll get a good return, but most of the time the house takes the money. So the results aren't random, they're predictable, and we're going to win every time. Said sinde yee.

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