2min chapter

The Rubin Report cover image

Bill Maher Makes Neil deGrasse Tyson Go Silent with His Proof of Failing Science

The Rubin Report

CHAPTER

The Cultural Relevance Crisis: Jaguar and Modern Branding

This chapter explores Jaguar's recent sales decline due to a disconnect with consumer values, emphasizing the importance of authentic branding and storytelling. It critiques the impact of 'wokeness' on industries, using the University of Austin's new initiatives as an example of a response to failures in current diversity efforts.

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