How to Develop Thought Leadership Without Being The Expert
B2B Growth
00:00
The Importance of Trust in Thought Leadership
Dan: One of the most important things that we need to be able to communicate is trust and confidence for our customers. We create content for different reasons, specifically for search engine optimization. Dan: For thought leadership, we're really trying to help build that trust and credibility for our people and for our company. And it's so much more optimized and helpful to be creating content as individuals than just a brand.
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