Welcome to this episode of the Marketing Vanguard podcast. Jenny Rooney speaks with Erika Ayers Badan, CEO of Food52, about her journey from accidental marketer to media CEO. Erika shares insights from her experience leading Barstool Sports' transformation and her current mission to reinvent Food52, discussing the evolution of content commerce, the power of focused brand strategy, and the future of food media.
Here are the key talking points from the episode:
- Erika's journey from legal to marketing to CEO roles
- The challenges and limitations of the CMO role
- Scaling Barstool Sports from startup to media powerhouse
- Transforming Food52's approach to commerce and content
- The importance of brand focus and community
- Engaging with advertisers in the food space
- The future of food media and content commerce
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