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Capital Series: Jacqueline van den Ende, Carbon Equity
Inevitable
The Importance of Passionate Customers in Making Climate Investments
A big part of our customer base are successful entrepreneurs who made a lot of money and now really want to align probably what they do in daily life, but also their money with climate goals. So for us, our most passionate customers are really quite climate impact motivated. We've got quite some next chance from family offices. Parents with children and children with parents, which is a really cool sort of intergenerational dynamic. And then there's also just a lot of people who are in corporate or professional services careers that say banking or, you know, who work at law firms,.
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