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3min chapter
Moment 191: Inside Nike’s Branding Genius: Lessons for Building an Iconic Brand: Greg Hoffman
The Diary Of A CEO with Steven Bartlett
The Art of Authentic Branding and Storytelling
This chapter explores the vital role of storytelling in crafting a successful brand for podcasts and businesses. It highlights the need for authenticity and emotional connection, using the metaphor of a picture and its frame to illustrate balanced branding that enhances the core message.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode