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Richard Branson: How A Dyslexic Drop-out Built A Billion Dollar Empire
The Diary Of A CEO with Steven Bartlett
You're the First CEO Personal Brand
In the early 90s, you got in a bit of a struggle because of the broader economy and you ended up selling your record business. I think when I look at your story, it teaches me that the brand is what what the people do and what the founder does becomes the brand more so than ever. There's this term now called personal branding, which is become very popular, predominantly because of social media. But everything you did added value to the brand and it wasn't just what Virgin said.
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