Optimizing LinkedIn Ads: Insights and Future Features

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Show Notes: Episode Summary:

In this episode of the LinkedIn Ads Show, host AJ Wilcox dives into LinkedIn's product roadmap, detailing new and upcoming features advertisers should get excited about. If you're looking to stay ahead of the curve and leverage the latest tools in LinkedIn Ads, this episode gives you everything you need to know. AJ shares personal insights, community feedback, and predictions for how these features could impact your campaigns.

Key Topics Covered:

• Pro Tip for Lead Generation Ads:

  • Keep ad copy between 100-160 characters to avoid the “See More” link, saving costs on unnecessary clicks that don't trigger lead forms.

• Dynamic Sponsored Content in Alpha:

  • Salesforce is testing dynamic variables (like industry or company name) in sponsored content. Expect more personalization options coming soon.

• Reserved Ads & Primetime Ads (2025):

  • Reserved Ads: Secure the first ad slot in the feed for maximum visibility.
  • Primetime Ads: Achieve 100% audience reach within a 24-hour period—ideal for major campaigns.

• Live Event Ads Rolling Out:

  • Promote live events dynamically before, during, and after the event, with advanced retargeting options based on attendee engagement.

• Connected TV (CTV) in Public Beta:

  • Use LinkedIn targeting to deliver non-skippable video ads on streaming services like Roku, Hulu, and Peacock.

• Buyer Group Targeting (Q2 2025):

  • Automatically target the entire buyer’s committee with roles and titles relevant to a specific prospect.

• Conversion API Now Available:

  • Report conversions with high accuracy without relying on cookies. Partners include HubSpot, Zapier, and Google Tag Manager.

• Dynamic UTM Parameters Launched:

  • Apply dynamic UTM tracking at the campaign or account level to streamline campaign setup and reporting.

• Business Manager Enhancements:

  • Block/Allow Lists can now be applied at the Business Manager level, simplifying brand safety management across multiple accounts.

• Coming Soon: Publisher Reporting & Share of Voice Insights:

  • Get performance breakdowns by publisher for LAN and CTV ads, and measure how much visibility your brand captures compared to competitors.

• Objective-Aware Creative Rotation (Q1 2025):

  • AI-powered ad rotation tailored to campaign objectives for better performance.

• Predictive Companies Beta:

  • Expands on predictive audiences by identifying entire companies showing interest, offering more precise B2B targeting.

If you want to stay ahead with these new LinkedIn Ads features, we've got AJ’s expert breakdowns and actionable tips!

Don't miss this opportunity to prepare for the future of LinkedIn Ads. Get insights into what’s working, how to optimize campaigns with the latest tools, and how to use new features to boost your results. Join the LinkedIn Ads Fanatics community to discuss strategies, learn from experts, and upgrade your advertising game!

Show Transcript:

For the full show transcript, see the show notes page here: Episode 151