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From Cannes: Sir Martin Sorrell and HP's Tara Agen on the power and influence of AI
The Digiday Podcast
How We're Transforming Our Back Office With AI
Marketing is the second and most times the first largest purchase inside of HP at an indirect commodity level across all marketing purchasing. So really our team in marketing, Michael has been on a deep AI quest. It's why we're very attracted and engaged to media monks. And I think in Rege Lores, our CEO did that nicely after our quarterly earnings last week. But that's kind of what's happening at HP.
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