AI is Changing the Consumer Journey, According to Google and BCG Research
Decoding AI for Marketing
AI Revolution in Marketing Strategies
This chapter explores the transformative impact of AI on marketing, particularly in enhancing understanding of consumer preferences and speeding up content creation. It discusses the necessity for brands to innovate and adapt their asset management strategies, incorporating AI technologies for more effective engagement with diverse audiences. Additionally, it highlights the importance of setting measurable goals to track AI implementation success while addressing the challenges posed by AI-generated content.
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