Tiago: "I can turn these big, grand, crazy, intimidating, heavy s into projects that are fun to execute" He says he grew up with a very different model of creativity from his parents. Tiago: "If you don't have this rich treasure trove of creative raw material, you really don't."
Stop completing your projects via “heavy lifts” – grueling slogs of painful work where you create everything from scratch. There is another way – you can slowly gather ideas, in the background and over time, using “slow burns.” Once the project gets underway, you’ll already have a rich collection of interesting ideas, insights, examples, facts, and illustrations that you can easily combine together without burning yourself out.