Dr. Zorana Ivcevic Pringle shares the tools and strategies for seeing the creative process through from start to finish.
— YOU’LL LEARN —
1) How to feel more confident taking risks
2) How to make creative blocks work in your favor
3) How to get the most out of AI for work
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— ABOUT ZORANA —
With more than 25 years as a scientist studying creativity, Zorana brings insights into the nature of the creative process, from the first decision to engage with new ideas to its culmination in creative performances and products. She is a scientist at Yale University, author, and speaker. Zorana's work has been featured in the Harvard Business Review, ArtNet, US News, Education Week, Science Daily, El Pais, and others, and she is a regular contributor to Psychology Today and Creativity Post.
• Book: The Creativity Choice: The Science of Making Decisions to Turn Ideas into Action
• Website: Zorana-Ivcevic-Pringle.com
— RESOURCES MENTIONED IN THE SHOW —
• Study: “Discovery-oriented behavior and the originality of creative products: A study with artists.” by Mihaly Csikszentmihalyi and Jacob Getzels
• Study: “When do startups scale? Large-scale evidence from job postings” by Saerom (Ronnie) Lee and J. Daniel Kim
• Study: The power of the ‘be creative’ instruction: A meta-analytical evaluation” by Xing Wei, Wangbing Shen, Haiying Long, Fang Lu
• Book: The Courage to Create by Rollo May
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