2min chapter

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Voiceflow: Kristin Hillery on bringing a new category to market

Content, Briefly

CHAPTER

How to Measure Voice Flow

Braden: Are there any data points you really care about? And then do you know like as you meet with Sam or the CEO like is there a dashboard or a spreadsheet or something that you're updating each month and checking on how those data points are going up or down? Yeah. So we are really looking at sales pipeline. We're trying to figure out what do we want to measure what really matters and it seems like everything just kind of rolls up to that. The other one that we're looking at is branded search traffic. I think if we're really building something amazing long term and we're doing our jobs well, we're going to have more people searching for voice flow.

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