19min chapter

Marketing Trends cover image

Why The Fundamentals Are The Secrets to Success

Marketing Trends

CHAPTER

Global Expansion and Cultural Marketing

This chapter explores the international expansion of StockX, their unique platform for trading cultural items. It discusses the importance of leveraging local insights in marketing strategies, highlighting partnerships with UK brand Represent and incorporating local influencers for global events. The chapter also touches on the challenge of understanding customer behavior and engagement across demographics and the use of different social media platforms.

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